Master Privacy Policy

RACO Manufacturing & Engineering Co., Inc.

Last Updated: June 2026

This Privacy Policy describes how RACO Manufacturing & Engineering Co., Inc. ("RACO," "we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal information through our website (www.racoman.com), web applications, mobile applications, products, services, and other interactions with you (collectively, the "Service").

For California Residents: We have a separate California Privacy Notice that explains your specific privacy rights under California law. That notice applies in addition to this policy. For any conflict between this policy and the California notice, the California notice controls.

1. What Personal Information We Collect

Information You Provide Directly

We collect personal information when you voluntarily provide it, including:

  • Account and Registration Data: Name, email address, phone number, mailing address, job title, company name, username, password, account preferences
  • Transaction Information: Purchase history, billing address, payment method details (processed by third-party payment processors, not stored by RACO), order history, invoice information
  • Communication Data: Messages you send us through email, support forms, chat, phone calls, or other channels; support tickets; feedback; survey responses
  • Device and Access Information: Device identifiers, device type, operating system, browser type, IP address, MAC address, mobile carrier information
  • Documentation and Records: Copies of government-issued ID (for verification purposes only, processed securely and deleted after verification), proof of authorization for account access
  • Health and Safety Information: If you are a water/wastewater utility operator, you may provide information about critical infrastructure you manage; this is business information, not sensitive personal health data

Information Collected Automatically

We automatically collect personal information when you access our website, use our products, or interact with our communications:

  • Browsing Information: Pages visited, links clicked, time spent on pages, scroll depth, search queries within our site, referrer information
  • Device and Technical Information: Browser type and version, operating system, device type, IP address, device identifiers, mobile network information, connection type, screen resolution
  • Location Information: Approximate geographic location derived from IP address; precise GPS location (only from devices you explicitly authorize, such as monitoring equipment)
  • Behavioral Information: Click patterns, form completion status, feature usage, interaction frequency, session duration, navigation patterns
  • Cookie and Tracking Data: Cookies, web beacons, pixels, local storage, and similar technologies set by us or third parties

Information from Third Parties

We may receive or infer personal information from:

  • Business Partners: Resellers, system integrators, technology partners who provide information to support our business relationship
  • Data Enhancement Services: Third-party data brokers and vendors who provide updated contact information, verification data, or demographic information to enhance our records
  • Marketing Partners: Advertising platforms (Meta, Google, LinkedIn) that provide campaign performance data, audience insights, and conversion information
  • Publicly Available Sources: Public business directories, LinkedIn profiles, company websites, government records, news articles
  • Inferences: We create inferences about your interests, purchasing likelihood, industry segment, and buyer persona based on your interactions with us and aggregate data

2. How We Use Your Personal Information

We use personal information for the following purposes:

Service Delivery and Support

  • Providing, maintaining, and improving our products and services
  • Processing orders, transactions, and payments
  • Delivering customer support and technical assistance
  • Responding to inquiries and complaints
  • Managing your account and subscriptions
  • Delivering products and services you've requested
  • Troubleshooting and issue resolution

Marketing and Communications

  • Sending promotional materials, newsletters, and product updates (with your consent or as permitted by law)
  • Informing you of new products, features, and services
  • Conducting marketing research and analyzing campaign effectiveness
  • Personalizing content and offers based on your interests
  • Testing marketing messages and creative variations
  • Segmenting audiences for targeted campaigns
  • Re-engaging inactive users

Analytics and Performance Improvement

  • Understanding how you and others use our website and products
  • Identifying usage trends and patterns
  • Measuring website traffic and user engagement
  • Conducting A/B testing and conversion optimization
  • Improving user experience and product functionality
  • Analyzing feature usage and adoption
  • Benchmarking performance against industry standards

Advertising and Audience Targeting

  • Serving targeted advertisements across websites and platforms
  • Building and maintaining advertising audiences
  • Measuring advertising effectiveness and ROI
  • Retargeting users who have visited our website
  • Creating lookalike audiences for prospecting
  • Cross-device and cross-platform tracking for ad attribution

Account Management and Security

  • Creating and maintaining your account
  • Authenticating users and managing access credentials
  • Preventing unauthorized access and fraud
  • Detecting and investigating suspicious activity
  • Enforcing our Terms of Service and other agreements
  • Protecting our intellectual property and legal rights

Legal Compliance and Obligations

  • Responding to legal requests from law enforcement or government agencies
  • Complying with applicable laws, regulations, and legal processes
  • Establishing, exercising, or defending legal claims
  • Preventing and detecting fraud, security threats, and illegal activity
  • Complying with export control laws and sanctions requirements
  • Maintaining records for tax and accounting purposes

Aggregated Research and Analytics

  • Creating anonymized, aggregated statistical data that cannot identify individuals
  • Conducting industry benchmarking and trend analysis
  • Publishing insights and research about our market and customers

3. How We Share Your Personal Information

Categories of Third Parties We Share With

We share personal information with:

Service Providers and Processors

We share data with vendors who process information on our behalf under data processing agreements that require them to:

  • Use data only for the purposes we authorize
  • Implement appropriate security safeguards
  • Not disclose data to other parties except as required by law
  • Delete data upon termination of the relationship

Examples: Cloud hosting providers (AWS), email marketing platforms (Mailchimp, HubSpot), payment processors, customer data platforms, analytics providers, support tools

Marketing and Advertising Partners

We share data with advertising and marketing platforms to enable targeted campaigns and measure effectiveness:

  • Meta (Facebook): For audience creation, retargeting, and conversion tracking on Facebook and Instagram
  • Google Ads: For audience creation, remarketing, and conversion measurement
  • LinkedIn: For B2B audience targeting and lead generation
  • Other advertising networks: For programmatic advertising and audience matching

Business Partners and Integrations

We may share data with:

  • Resellers and system integrators for fulfilling orders and providing support
  • Technology partners for interoperability and integration
  • Co-marketing partners for joint campaigns (with your consent)

Legal and Compliance Requests

We disclose data when required by:

  • Law enforcement agencies, government officials, or courts (with legal process where possible)
  • Legal obligations under federal, state, or local law
  • Defense of our legal rights or enforcement of agreements
  • Protection of the public safety or rights of others

Business Transactions

If RACO is involved in a merger, acquisition, bankruptcy, or sale of assets:

  • We may transfer personal information as part of the transaction
  • The buyer will be bound by this policy or a successor policy
  • You will be notified of any material changes

De-identified and Aggregated Data

We share aggregated, anonymized statistical data that cannot identify you:

  • Industry benchmarking data
  • Trend analysis and market research
  • Product usage analytics
  • Published insights and reports

What We Do NOT Do

  • We do not sell your personal information for monetary consideration to unaffiliated third parties for their direct marketing purposes (with rare exceptions noted in our California Privacy Notice)
  • We do not rent or lease your contact information to third parties for marketing
  • We do not share sensitive personal information with third parties without your explicit consent (except as required by law)
  • We do not allow third parties to use data for purposes outside our stated uses

4. Data Security

We implement reasonable and appropriate technical, administrative, and organizational security measures to protect personal information against unauthorized access, alteration, disclosure, and destruction.

Security Measures Include:

  • Encryption: Data transmitted over the internet is encrypted using SSL/TLS protocols (HTTPS)
  • Access Controls: Restricted access to personal information based on job function and need-to-know
  • Authentication: Multi-factor authentication for sensitive systems and user accounts
  • Data Minimization: We collect only the information necessary for stated purposes
  • Employee Training: Regular privacy and security training for staff with access to personal information
  • Vendor Management: Auditing and monitoring third-party vendors for security compliance
  • Incident Response: Documented procedures for detecting, investigating, and responding to security incidents

Important Limitations

While we take reasonable precautions, no security system is impenetrable. We cannot and do not guarantee:

  • Absolute security of transmitted data (the internet is inherently open)
  • Protection against all unauthorized access or data theft
  • Security of third-party websites or services linked from our site

You are responsible for protecting your account credentials and not sharing them with others.

5. Your Rights and Choices

Right to Access

You have the right to request a copy of the personal information we hold about you. We will provide this information in a portable format within 45 days of a verifiable request.

Right to Correction

You have the right to correct inaccurate personal information. You can update account information directly through your profile, or submit a request to privacy@racoman.com.

Right to Deletion

You have the right to request deletion of your personal information, subject to exceptions (e.g., information needed to fulfill transactions, comply with legal obligations, or prevent fraud). We will process deletion requests within 45 days.

Right to Opt-Out of Marketing

You can unsubscribe from marketing communications by:

  • Clicking "Unsubscribe" in any email we send
  • Updating your preferences in your account settings
  • Contacting us at privacy@racoman.com

Opting out of marketing does not affect transactional or service-related communications.

Right to Opt-Out of Cookies and Tracking

You can control or limit cookies and tracking through:

  • Browser settings (blocking cookies, deleting cookies, enabling Do Not Track)
  • Our cookie preferences interface (where available)
  • Third-party opt-out mechanisms (see Tracking Technologies below)

Right to Object to Processing

In some jurisdictions, you may have the right to object to processing of your personal information. Contact privacy@racoman.com for details specific to your location.

Do Not Track Signals

Some browsers allow users to transmit a "Do Not Track" signal. We honor DNT signals where technically feasible, although many third-party service providers do not currently respond to DNT signals.

6. Tracking Technologies

Cookies and Similar Technologies

We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to:

  • Remember your preferences
  • Recognize returning users
  • Measure website traffic and usage
  • Serve personalized content and advertisements
  • Analyze campaign effectiveness

Specific Tracking Technologies in Use

Provider Category Purpose Data Collected
Google Analytics Analytics Website usage analysis, traffic sources, user behavior Pages visited, referrer, device type, location, user ID (if authenticated)
Meta Pixel Advertising Conversion tracking, audience creation, retargeting Pages visited, events, device ID, hashed email
LinkedIn Insight Tag Advertising B2B audience targeting, conversion measurement Pages visited, member ID, conversion events
HubSpot CRM/Marketing Email tracking, form submissions, contact enrichment Email opens/clicks, form data, browsing behavior
Google Ads Advertising Conversion tracking, audience matching Conversions, device type, location, user behavior

Cookie Categories

Essential Cookies: Required for site functionality (login, security, preference storage). Cannot be disabled.

Analytics Cookies: Help us understand how you use our site. Can be disabled via Google Analytics opt-out.

Marketing Cookies: Enable targeted advertising and retargeting. Can be disabled through cookie preferences or opt-out links.

Third-Party Cookies: Set by advertising partners and analytics providers. Can be managed through browser settings or third-party controls.

Your Choices

Note: Disabling cookies may limit functionality on our website.

7. Data Retention

We retain personal information for the period necessary to fulfill the purposes for which it was collected, plus any additional period required by law. Retention periods vary by type of data:

Data Category Retention Period Reason
Account and profile information Duration of relationship + 3 years after termination Dispute resolution, tax compliance, account recovery
Transaction and billing data 7 years after transaction Tax law requirements, fraud prevention, dispute resolution
Support and customer service data 2 years after ticket closure Quality assurance, dispute resolution, product improvement
Marketing and communications data 3 years after opt-in or last interaction Campaign effectiveness, list hygiene, compliance
Website analytics data 13 months (Google Analytics default) Performance analysis, trend identification
Cookies and tracking data Variable (see cookie section) Site functionality, analytics, advertising
Backup and archived data Up to 90 days after deletion request Disaster recovery, legal holds

We delete or anonymize personal information when it is no longer needed for its original purpose, except where retention is required by law.

8. Children's Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete that information within 30 days and not use it for any purpose.

If you believe we have collected information from a child under 13, contact us immediately at privacy@racoman.com.

For users aged 13-18, we provide additional privacy protections in compliance with applicable laws.

9. Third-Party Links and Services

Our website and products may contain links to third-party websites, services, and applications that are not operated by RACO. This Privacy Policy applies only to RACO's Service.

We are not responsible for:

  • The privacy practices of third-party sites
  • Information you provide to third parties
  • Content and services on third-party sites
  • Tracking practices of third parties

We encourage you to review the privacy policies of any third-party services before providing personal information.

10. International Data Transfers

RACO is based in California, USA. If you access our Service from outside the United States, your personal information will be transferred to the United States, where data protection laws may differ from your country.

By accessing our Service and providing personal information, you consent to:

  • Transfer of your personal information to the United States
  • Processing and storage in the United States
  • Application of United States privacy laws

If you do not consent to such transfers, please do not use our Service.

11. Jurisdiction-Specific Rights

California Residents

California residents have additional privacy rights under CCPA/CPRA. See our California Privacy Notice for details on:

  • Right to know
  • Right to delete
  • Right to correct
  • Right to opt-out of sale/sharing
  • Right to limit use of sensitive information
  • Right to non-discrimination
  • How to submit requests

Colorado, Connecticut, Utah, Virginia Residents

Residents of these states may have rights to access, correct, delete, and opt-out of certain processing. Specific details are available in our Multi-State Privacy Addendum.

 

12. Contact Information

Privacy Questions and Requests

If you have questions about this Privacy Policy or want to exercise any of your privacy rights, contact us:

Email: privacy@racoman.com

Mailing Address: RACO Manufacturing & Engineering Co., Inc. Legal Department 727 Allston Way, Suite B Berkeley, CA 94710

Phone: 1-510-658-6713

Response Timeframe: We will respond to privacy requests within 45 days. We may request additional information to verify your identity.

Data Protection Officer

RACO does not currently employ a Data Protection Officer. 

Dispute Resolution

Disputes regarding this Privacy Policy are governed by the dispute resolution provisions in our Terms of Service, including pre-dispute notice, informal resolution, and binding arbitration.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices
  • Changes in applicable laws
  • Technological advances
  • Other relevant factors

We will notify you of material changes by:

  • Posting the updated policy on this page with a new "Last Updated" date
  • Sending you an email notification (for material changes)
  • Obtaining your consent (where required by law)

Your continued use of our Service after notification of changes constitutes your acceptance of the updated policy.

14. Relationship to Product-Specific Terms

Certain RACO products have specific privacy and data handling terms:

  • AlarmAgent: Subject to the AlarmAgent Terms of Service, which govern data handling for the AlarmAgent notification service. In case of conflict, the AlarmAgent ToS controls for AlarmAgent-specific data.
  • Cellularm: Subject to the Cellularm Terms of Service, which govern data handling for cellular connectivity services. In case of conflict, the Cellularm ToS controls for Cellularm-specific data.
  • RACO Monitoring Center (RMC): Subject to the RMC Terms of Service, which govern data handling for cloud-based remote monitoring services. In case of conflict, the RMC ToS controls the RMC specific data.

This Master Privacy Policy applies to all other products and website interactions. Where a product-specific policy is silent on a matter, this Master Privacy Policy controls.

15. Regulatory Compliance

GDPR Compliance

We comply with the General Data Protection Regulation (GDPR) for EU residents' data. See our GDPR Addendum.

CCPA/CPRA Compliance

We comply with California Consumer Privacy Act and California Privacy Rights Act for California residents. See our California Privacy Notice.

HIPAA

Our products are not HIPAA-covered entities and do not process protected health information under HIPAA. If you use our products to monitor health-related infrastructure (e.g., hospital systems), we will not process health data; you remain responsible for HIPAA compliance.

Export Controls

We comply with U.S. export control laws. By using our Service, you warrant that you are not located in, nor resident of, any embargoed country (Cuba, Iran, Iraq, Libya, North Korea, Syria, Crimea) and that you are not on any U.S. sanctions list.

16. Accessibility and Plain Language

This Privacy Policy is written in plain language and is accessible to all users. If you have difficulty reading or understanding this policy due to a disability, please contact us at privacy@racoman.com and we will provide it in an accessible format.

Effective Date: June 2026
Last Updated: June 2026

© 2026 RACO Manufacturing & Engineering Co., Inc. All rights reserved.

Quick Reference

Privacy Concerns? Email privacy@racoman.com or call 1-510-658-6713

Want to Opt-Out of Tracking? See Section 6: Tracking Technologies

California Privacy Rights? See California Privacy Notice

GDPR Rights? See GDPR Addendum

End of Master Privacy Policy